About Us
Company Profile
Founded in 2010 and headquartered in Zhejiang, China, ROCKBROS is a global cycling gear and outdoor sports enterprise integrating design, R&D, manufacturing, and sales. With annual revenue exceeding RMB 2 billion, ROCKBROS products are sold in over 100 countries and regions, serving more than 50 million cycling enthusiasts worldwide. The company employs over 500 team members and operates 8 controlled or wholly-owned production bases, including a 30,000-square-meter intelligent manufacturing facility in Pan'an, Zhejiang. ROCKBROS has overseas warehouses in 8 countries and regions, established subsidiaries in Germany, Japan, the United States, and Australia, and currently operates 20 flagship and specialty stores globally.
Founder David Zhang, a graduate of Zhejiang University, completed the epic Chengdu-to-Lhasa cycling journey along the Sichuan-Tibet Highway in 2007 — a 2,200-kilometer route crossing 14 snow-capped mountain passes above 4,000 meters. With over 20years of professional experience in cycling gear, David co-founded ROCKBROS in Yiwu alongside his university classmate Shi Jianghao, driven by their shared passion for cycling.
Through its integrated “Product + Service + Community” global model, ROCKBROS has grown into a leading cycling gear manufacturing and marketing enterprise, committed to providing one-stop cycling and outdoor equipment solutions for riders around the world.
Corporate Culture
ROCKBROS is driven by three core philosophies that propel the brand's continuous evolution:
Evolution
Staying at the forefront of technology, we integrate the latest scientific advancements and design thinking into product, continuously pushing the boundaries of functionality and user experience.
Excellent
We listen attentively to user needs and feedback, and with a rigorous spirit of craftsmanship, deliver outstanding products and service to every rider.
Experience Beyond Imagination
Guided by green development principles, we adopt eco-friendly materials and recyclable designs to deliver experiences that exceed expectations.
Building a One-Stop Solution for Cycling & Outdoor Adventures
Since 2005, we have steadily strengthened our brand. From partnerships with global pro teams tocollaborative brand initiatives, we take great pride in the journey so far—making cycling a bridge thatconnects the world. As cycling culture expands and reshapes our lives, we believe ROCKBROS will continue to write new chapterson the global canvas of cycling.
ENJOY CYCLING ENJOY ROCKBROS
Moving Forward, Together
Since 2005, we have continued to build our expertise, strengthen our brand, and create meaningful experiences for riders around the world. We are proud of every milestone along the journey.As we look ahead, ROCKBROS will continue to write new chapters on the global cycling stage. We believe life is better when shared with cycling — more connected, more active, and more inspiring.